Pavel Beresnev
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Deep strategy breakdowns, positioning frameworks, and insights on marketing for PC and console games.

Deep strategy notes for PC and console game studios.

Marketing strategy for indie and AA projects
Strategy·Dec 6, 2025

Marketing strategy for indie and AA projects

Why they grow along different trajectories and how real games show the difference

How to build marketing for your game when you have no marketing team and no budget
Creative Systems·Dec 6, 2025

How to build marketing for your game when you have no marketing team and no budget

A practical and realistic guide for small teams who must turn attention into a long term asset

Marketing is not a launch week activity
Launch Strategy·Dec 6, 2025

Marketing is not a launch week activity

Why most studios misunderstand the role of marketing and why this mistake quietly undermines good games

How game studios make poor marketing decisions and how to fix it
Strategy·Dec 5, 2025

How game studios make poor marketing decisions and how to fix it

A deeper look at the hidden patterns that quietly undermine good games

When to start marketing your game
Strategy·Dec 5, 2025

When to start marketing your game

A practical and production aligned explanation for studios of any size

Why your Steam page is not converting
Steam Optimization·Dec 5, 2025

Why your Steam page is not converting

A realistic explanation of how players read your page and why most games fail this silent test

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© 2025 Pavel Beresnev

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